{"id":3041,"date":"2022-10-31T16:32:00","date_gmt":"2022-10-31T19:32:00","guid":{"rendered":"http:\/\/d42.com.br\/?p=3041"},"modified":"2022-11-10T22:57:59","modified_gmt":"2022-11-11T01:57:59","slug":"branco-e-preto-2","status":"publish","type":"post","link":"\/pt\/branco-e-preto-2\/","title":{"rendered":"Branco e Preto"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3041\" class=\"elementor elementor-3041\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6888c80 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6888c80\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c123d09\" data-id=\"c123d09\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6c838d4 elementor-section-full_width bio-geral elementor-section-height-default elementor-section-height-default\" data-id=\"6c838d4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8d3a3b4 bio\" data-id=\"8d3a3b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8579e36 elementor-widget elementor-widget-image\" data-id=\"8579e36\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/d42.com.br\/wp-content\/uploads\/2022\/10\/DESIGNER-3-800x800.jpg\" class=\"attachment-oblo_800x800 size-oblo_800x800 wp-image-4252\" alt=\"\" srcset=\"https:\/\/d42.com.br\/wp-content\/uploads\/2022\/10\/DESIGNER-3-800x800.jpg 800w, https:\/\/d42.com.br\/wp-content\/uploads\/2022\/10\/DESIGNER-3-150x150.jpg 150w, https:\/\/d42.com.br\/wp-content\/uploads\/2022\/10\/DESIGNER-3-900x900.jpg 900w, https:\/\/d42.com.br\/wp-content\/uploads\/2022\/10\/DESIGNER-3-1080x1080.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-65c2222 bio-content\" data-id=\"65c2222\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-173a70b elementor-widget elementor-widget-text-editor\" data-id=\"173a70b\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style><style>.elementor-element-173a70b{display:none !important}<\/style>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2487a8e elementor-widget elementor-widget-text-editor\" data-id=\"2487a8e\" data-element_type=\"widget\" data-no-translation=\"\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p>Fundada em 1952 a M\u00f3veis Branco &amp; Preto surgiu da colabora\u00e7\u00e3o dos arquitetos egressos da Universidade Mackenzie: Miguel Forte, Carlos Millan, Chen Hwa, Jacob Ruchti, Pl\u00ednio Croce, Roberto Aflalo e Salvador Candia, um grupo de paulistanos que se uniu e adotaram uma linha mais s\u00f3bria de m\u00f3veis, com desenho ao mesmo tempo novo e atemporal.<\/p>\n<p>Estabelecidos numa loja na rua Vieira de Carvalho, no centro da capital paulista, vendiam n\u00e3o apenas m\u00f3veis, mas tamb\u00e9m cer\u00e2micas, presentes, objetos de arte, lumin\u00e1rias e tecidos, Continuando a trabalhar em seus escrit\u00f3rios de arquitetura, utilizaram a loja para divulgar experi\u00eancias pioneiras com novas mat\u00e9rias primas industriais: madeira laminada, ferro soldado e pl\u00e1stico.<\/p>\n<p>A t\u00f4nica era o desenho ao mesmo tempo funcional e anat\u00f4mico, com grande preocupa\u00e7\u00e3o com o conforto. Mas n\u00e3o havia interesse na produ\u00e7\u00e3o industrial: os m\u00f3veis eram feitos em s\u00e9ries pequenas, utilizando marceneiros especializados. Cada pe\u00e7a das cadeiras, por exemplo, era individualmente trabalhada, resultando em unidades s\u00f3lidas que ganhavam leveza gra\u00e7as ao design.<\/p>\n<p>Com a escassez de m\u00e3o de obra qualificada no artesanato de m\u00f3veis, a Branco &amp; Preto acabou encerrando suas atividades no final dos anos 50, mas teve um importante papel na difus\u00e3o de um novo vocabul\u00e1rio formal para o m\u00f3vel brasileiro.<\/p>\n<p>Fonte: Galli, Vera \u201cCadeira, o mobili\u00e1rio no Brasil\u201d S\u00e3o Paulo 1988. <\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-760937c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"760937c\" 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https:\/\/d42.com.br\/wp-content\/uploads\/2022\/11\/6d697d60-dd43-11ec-885d-816946b47591-900x675.jpeg 900w, https:\/\/d42.com.br\/wp-content\/uploads\/2022\/11\/6d697d60-dd43-11ec-885d-816946b47591-1920x1440.jpeg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4431 post type-post status-publish format-standard has-post-thumbnail hentry category-acervo category-branco-e-preto tag-branco-e-preto\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"\/pt\/branco-e-preto-circa-1950-002-2\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/d42.com.br\/wp-content\/uploads\/2022\/11\/b93f37d0-ecb0-11ec-896c-ab522601de45-768x512.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-4432\" alt=\"\" srcset=\"https:\/\/d42.com.br\/wp-content\/uploads\/2022\/11\/b93f37d0-ecb0-11ec-896c-ab522601de45-768x512.jpeg 768w, https:\/\/d42.com.br\/wp-content\/uploads\/2022\/11\/b93f37d0-ecb0-11ec-896c-ab522601de45-300x200.jpeg 300w, https:\/\/d42.com.br\/wp-content\/uploads\/2022\/11\/b93f37d0-ecb0-11ec-896c-ab522601de45-1024x683.jpeg 1024w, https:\/\/d42.com.br\/wp-content\/uploads\/2022\/11\/b93f37d0-ecb0-11ec-896c-ab522601de45-18x12.jpeg 18w, https:\/\/d42.com.br\/wp-content\/uploads\/2022\/11\/b93f37d0-ecb0-11ec-896c-ab522601de45-900x600.jpeg 900w, https:\/\/d42.com.br\/wp-content\/uploads\/2022\/11\/b93f37d0-ecb0-11ec-896c-ab522601de45.jpeg 1086w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3206 post type-post status-publish format-standard has-post-thumbnail hentry category-acervo category-branco-e-preto tag-branco-e-preto\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"\/pt\/branco-e-preto-circa-1950-002\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/d42.com.br\/wp-content\/uploads\/2022\/10\/dc3c47a0-ecb0-11ec-896c-ab522601de45-768x512.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-3213\" alt=\"\" srcset=\"https:\/\/d42.com.br\/wp-content\/uploads\/2022\/10\/dc3c47a0-ecb0-11ec-896c-ab522601de45-768x512.jpeg 768w, https:\/\/d42.com.br\/wp-content\/uploads\/2022\/10\/dc3c47a0-ecb0-11ec-896c-ab522601de45-300x200.jpeg 300w, https:\/\/d42.com.br\/wp-content\/uploads\/2022\/10\/dc3c47a0-ecb0-11ec-896c-ab522601de45-1024x683.jpeg 1024w, https:\/\/d42.com.br\/wp-content\/uploads\/2022\/10\/dc3c47a0-ecb0-11ec-896c-ab522601de45-18x12.jpeg 18w, https:\/\/d42.com.br\/wp-content\/uploads\/2022\/10\/dc3c47a0-ecb0-11ec-896c-ab522601de45-900x600.jpeg 900w, https:\/\/d42.com.br\/wp-content\/uploads\/2022\/10\/dc3c47a0-ecb0-11ec-896c-ab522601de45.jpeg 1086w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Founded in 1952, M\u00f3veis Branco &amp; Preto emerged from the collaboration of architects graduated from Universidade Mackenzie: Miguel Forte, Carlos Millan, Chen Hwa, Jacob Ruchti, Pl\u00ednio Croce, Roberto Aflalo and Salvador Candia, a group of people from S\u00e3o Paulo who came together and adopted<\/p>","protected":false},"author":1,"featured_media":4258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71,74,101,90],"tags":[],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"\/pt\/wp-json\/wp\/v2\/posts\/3041"}],"collection":[{"href":"\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"\/pt\/wp-json\/wp\/v2\/comments?post=3041"}],"version-history":[{"count":32,"href":"\/pt\/wp-json\/wp\/v2\/posts\/3041\/revisions"}],"predecessor-version":[{"id":4259,"href":"\/pt\/wp-json\/wp\/v2\/posts\/3041\/revisions\/4259"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/pt\/wp-json\/wp\/v2\/media\/4258"}],"wp:attachment":[{"href":"\/pt\/wp-json\/wp\/v2\/media?parent=3041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/pt\/wp-json\/wp\/v2\/categories?post=3041"},{"taxonomy":"post_tag","embeddable":true,"href":"\/pt\/wp-json\/wp\/v2\/tags?post=3041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}